We Noticed: Fusionbrands

WHO:
Founded in 2007, Fusionbrands’ signature design aesthetic is said to be achieved by ‘discarding the blueprints of our predecessors and abandoning standard practices.’ They use experimentation as an outlet for their creativity, and in turn, it results in some seriously cool products.

WHAT:
Housewares. As Brandi says, these are products you didn’t know you needed – but you do. Their playful creations are simple, colorful, and simultaneously unconventional and sensible.

WHERE:
Pittsford, New York

WHEN:
We met owners and designers, Kraigh & Anna in 2005 at the Gourmet Housewares Show in Las Vegas [pre-CMDG] when we were up for the same design award.

WHY WE NOTICED:
When we first met Kraigh & Anna, they had developed one product. From that product, they built one of the most innovative and fresh companies in the housewares industry, notes Carter. They pay insane attention to detail and create practical products with edge. We’ve enjoyed watching them grow into a major housewares company over the years – a force.

SYNERGY:
Not only do we admire their company, we appreciate their friendship.

There has been a mutual respect between the four of us from the beginning. We stay in contact and even after 10 years, we meet up for dinner and drinks when we find ourselves in the same area of the country.

We connect on a host of levels from the size of our companies to working as husband-wife teams to appreciating mid-century modern architecture.

Design motivates us. Commonalities link us.

We know a wealth of opportunity lies ahead for Fusionbrands and wish only the best for Kraigh & Anna in their continued growth.

OUR FAVORITE PRODUCT:

Fusionbrands FoodPod:

A silicone cooking tool perfect for boiling, blanching, or steaming a wide array of foods – from eggs to vegetables to shellfish. The FoodPod keeps foods contained for easy cooking and quick removal from water.

For a full look at Fusionbrands’ not-so-common, common household items visit their website or one of their many, many retailers.

 

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